Creative, entrepreneurial communications professional with experience using traditional and social media to manage issues, build brands and increase positive coverage of organizations and executives in highly-regulated environments. Leader of integrated communications teams, aligning messaging with business objectives.
Proactive, persuasive spokesperson and advocate, adept at interacting with media, stakeholders, influencers and employees at all levels. Able to quickly transform complex subject matter into compelling cross-platform content for diverse audiences. Intellectually curious and able to quickly learn new information.
Proactive, persuasive spokesperson and advocate, adept at interacting with media, stakeholders, influencers and employees at all levels. Able to quickly transform complex subject matter into compelling cross-platform content for diverse audiences. Intellectually curious and able to quickly learn new information.
AREAS OF EXPERTISE:
Strategic Communications | Issues Management | Media Relations | Media Events | Public and Community Relations |
Crisis Communications | Executive Interview Coaching | Writing and Editing | Media Training | Internal Communications |
Staff and Vendor Management
Crisis Communications | Executive Interview Coaching | Writing and Editing | Media Training | Internal Communications |
Staff and Vendor Management
MY SERVICES
Provide strategic counsel and interview coaching on critical issues for C-suite and senior executives. Expertise in developing solutions to complex problems and creating effective communications campaigns – using traditional and non-traditional media – for internal, domestic and international outlets. Some highlights of my contributions include:
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Arranged relationship-building meetings with influential reporters to position Genworth Mortgage Insurance CEO as industry leader. Identified opportunity and drafted application to get CEO recognized as “Top 40 Under 40” business leader in Raleigh.
Pitched story ideas and comments on trending industry topics to reporters; CEO and senior executives quoted in outlets including Wall Street Journal, Bloomberg, and National Mortgage News. Increased media mentions 18x, with 73% positive coverage. Initiated series of YouTube videos to highlight people, products and services, generating 1,100+ views. Coordinated ongoing and crisis communications, developing messages that generated positive media mentions of steps taken to protect public and employee health during national H1N1 flu epidemic. Authored quick-response social media posts, press statements, articles and op-eds under executive bylines. Provided media training to more than 120 on-site managers across US, ensuring message consistency and minimizing effects of local demonstrations and negative coverage. Pitched stories and developed messages to create positive media coverage in outlets including: CNN, PBS, Good Morning America, ABC News, NPR, ComputerWorld, Money, Working Mother, New York Times, Wall Street Journal, Washington Post, Despierta America!, and others. Directed cross-functional communications team, ensuring alignment of PR, marketing and advertising messaging for maximum impact. Negated community opposition to real estate redevelopment plan by launching a public art project, gaining CEO buy-in and leading year-long process including city, transit, and neighborhood participants. Collaborated with HR on plan to increase recognition for diversity and work/life benefits. Company awarded with rare placement on Catalyst, Fortune and Working Mother ”Best Companies” lists in same year, 2002. Designed communications plan and drafted application resulting in vice chair’s selection to Fortune’s 2001 list of “50 Most Powerful Women in Business”. Secured speaking opportunities for executives and subject matter experts. Negotiated with new vendor, reducing news release distribution costs 15%. Saved over $40K annually by developing in-house media training module presented to executives and business leaders in multiple locations. Led multicultural communications team, securing coverage targeting diverse communities and partners. |
"I excel at meeting public relations challenges, especially those at the intersection of public policy and community."
View recommendations of my work at my LinkedIn profile: http://www.linkedin.com/in/alfredking.
